When preparing for the Holomatrix commercial film shoot, one of the things I was most concerned with was making sure the on-set director understood what I needed. The commercial was filmed in Australia, with me attending on Skype, but there is only so much direction you can give when you’re not actually on set.
So, to save both time and money, I dusted off my old license of Metacreations Poser 4 (now owned by Smith Micro) and created these animatics:
Film shoots are not cheap, and with 8 or so different shots, and a lot of specific motion for the actress to perform, this could have been a nightmare. But the team at Orion Media was great, and used my animatics to plan the shoot with more efficiency – and, as a result, it came out almost exactly as I had envisioned it.
All I can say is unless you want to spend a lot more time and money than you need to, preparation is key. And you don’t need highly advanced technology to do it. Even using software that’s almost a decade old, was lifesaver. Frankly, a pen and paper will also go a long way.
In case you missed it, here’s the full Holomatrix commercial:
Learn more about Holomatrix here.