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I won’t even waste time with words to describe the true awesomeness of this PSA by Neil Hopkins:
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Except for the bars & tone it was really well done …
Must be European because his seatbelt buckled over his right shoulder (or the Mom’s elbow hit the daughter in the head)
British – Embrace Life is the new campaign from the Sussex Safer Roads Partnership (sussexsaferroads.gov.uk), designed to raise awareness of seat belt use in the UK, and globally.
That is a “wow” piece of work!
That might be the best PSA I’ve ever seen.
what a fantastic concept.
That was simply amazing. I work in the promotions department of a small television station in South Texas. Hundreds of PSA’s come across my desk every month… this is by far one of the most impressive and effective campaigns I have ever seen. Absolutely gorgeous.
this is probably the most simple yet effective message i’ve ever seen. it made me smack my head and say “why didn’t i think of that!” this is a gorgeous piece, thank you for sharing it.
this was some real emotional heart felt ad campaign I’ve ever seen..utterly fantastic
Wow! Actually got choked up a little!
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