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A Brilliat PSA for Seatbelt Safety

11 comments
By Aharon Rabinowitz
February 22, 2010

I won’t even waste time with words to describe the true awesomeness of this PSA by Neil Hopkins:

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11 Responses

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  1. Except for the bars & tone it was really well done …
    Must be European because his seatbelt buckled over his right shoulder (or the Mom’s elbow hit the daughter in the head)

  2. British – Embrace Life is the new campaign from the Sussex Safer Roads Partnership (sussexsaferroads.gov.uk), designed to raise awareness of seat belt use in the UK, and globally.

  3. John Christopher said

    That is a “wow” piece of work!

  4. danman said

    That might be the best PSA I’ve ever seen.

  5. what a fantastic concept.

  6. Chad Castleberry said

    That was simply amazing. I work in the promotions department of a small television station in South Texas. Hundreds of PSA’s come across my desk every month… this is by far one of the most impressive and effective campaigns I have ever seen. Absolutely gorgeous.

  7. this is probably the most simple yet effective message i’ve ever seen. it made me smack my head and say “why didn’t i think of that!” this is a gorgeous piece, thank you for sharing it.

  8. Darren Doyle said

    this was some real emotional heart felt ad campaign I’ve ever seen..utterly fantastic

  9. LD said

    Excellent.

  10. Benjamin Eshagpoor said

    Wow! Actually got choked up a little!

  11. Steven Gotts said

    Very Incredible!

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