I’m not going to get into a spiel about how I think big product announcements is a waste of time for anyone but big companies like Red or Apple (ok, and maybe Black Magic who probably stole the show with their news). What I will say is, if you look past the hype, you can find some small companies doing really cool stuff. For example, take Lightcraft Tech, sitting in a tiny booth all the way in the back of the South Lower Hall (SL11221).
This is the technology used on the show “V” to pump out hundreds of VFX shots a week for Zoic (That guy in the video who isn’t me is one of the VFX guys for the show). Perfect keying, 3D camera matching, and pre-visualization in real-time. The same technology has been used on Heroes at Stargate Digital.
Oh yeah – the entire system fits in a briefcase.
You may remember I discovered this company years ago, at a small conference in NYC – here’s a video. As you can see, it has progressed dramatically since that time, but I knew when I saw it that it would change post production.
If you get a chance, check it out at NAB, and tell Eliot Mack, the inventor I sent you (He also invented the Roombah – yeah, that cleaning robot).