I have heard a lot of talk lately about the misuse of tutorials. A lot of people have the same stuff in their reels because they are all following the same tutorials. Some feel it is the demise of an art-form, once everyone can do it.
Bullshit. When it comes to art, the question is never “how many people can do it?” It’s “how many people can do it well?”
For art, the answer is usually “very few.” If the answer is something more like “a lot of people” or “almost everyone,” then there probably isn’t a lot of art in the process. It’s likely based almost entirely in technique.
Which brings me to the meat and potatoes of this post: As trainers, we’re not in the business of teaching people how to be talented. We’re in the business of teaching technique, or how to get the job done. You know why? Because you can’t teach talent. Talented people use technique to enhance their ability to express themselves artistically. Non-talented people use technique to express themselves technically.
For that reason, I don’t have any problem with people using my stuff in their reel or on professional work, and neither should you – unless you are all technique, and of little (or no) talent. Then you should be afraid. Be very afraid. Because there is nothing special about you and what you do. Those who have talent and drive can use the training I, and others, produce to be creative. Their talent will be recognized for what it is. Those who aren’t talented, but technical, will use them to produce good-looking but unremarkable work that pays the bills (which I fully support), or copycat demo reels that are nearly useless (which I don’t).
Having made almost 200 video tutorials, I get a lot pleasure from seeing my stuff used, and knowing I’ve helped someone do their job. And while it’s very nice to be credited as the source of training or inspiration for a cool animation or video, I don’t sweat it, when it doesn’t happen. There is no legal requirement.
Just remember that what you create is a reflection on you. If you create the same thing everyone else is creating, you are saying that there is nothing unique about you – That you bring nothing to the table that can’t be found elsewhere.
As trainers, we are here to help you develop your skills. But you must take it beyond what we show you, if you want to stand out from an ever-growing crowd.