Creative Cloud

Let me start off this post by saying that I do not work for Adobe. I have never been an Adobe Employee, and probably never will be one after this article goes out. I don't owe Adobe anything… other than my career, as their software has allowed me to support myself and ultimately start a family. For me, that buys Adobe is a certain benefit of the doubt, until proven that they don't deserve it.

Adobe is a company that makes tools we all love and rely on for our work in video post production. But with their latest announcement – that from here on in, all software will only be available through subscription – a lot of people are upset and feeling betrayed. I want to try to address it all in a balanced way. I'll ask that you read all the way through because I am going to start with why, about certain things, you're totally wrong. Then, I'll move into why you're also totally right – and have the right to feel angry and demand more.

I want to own my software!

Before we start – lets get something out of the way. YOU DO NOT, NOR EVER HAVE, OWNED YOUR ADOBE SOFTWARE. You have licensed it. You must follow certain guidelines in using it (such as not copying your software and giving it to a friend) or you invalidate that license. That doesn't mean it's even close to the same thing as the kind of licensing model Creative Cloud uses, but it please stop talking about ownership. It's an illusion.

I recognize there is a difference between Creative Suite and Creative Cloud, in terms of how you pay and use it, but lets just stop calling it “ownership” and address the real issue:

The non-cloud versions of the Creative Suites allow you to continue to create an access your work in perpetuity without ever having to pay again. But If you have no choice but to use the creative cloud, should you stop paying, you lose both the ability to create and to open previously created work.

As I understand it, this is true and it totally sucks. Just so you know – I'm on your side. I am not happy about this. But as you'll see, there's more to it than that.

Why you are totally wrong about Creative Cloud being about Corporate Greed. And why you are totally wrong about it being a bad idea with little or no merit.

Let's look at the result of that older Creative Suite (non-subscription) kind of system and how it's effected things.

Many people have stated that one of the reasons they hate the Cloud business model is that they are being forced to upgrade – when they usually only upgrade every 2-3 versions of the Creative Suite. And it's understandable that people would do this to save money. Some can't afford it and some just don't want to pay for what they feel has little added value. But of course, if you are saving money, that means Adobe is not making money.

So basically, a very large portion of the customer base does not adopt new versions.

This concept of non-frequent adoption rates works in a large consumer space where there are tons of customers and you don't need most of them to upgrade to make the product viable. Apple doesn't need everyone to upgrade to the latest iPhone. There are enough people out there buying them that they are still making tons of money.

But this doesn't work in a smaller professional space where there are a very limited number of customers. Non-adoption kill products – or it kills any real development on that product. There are not that many video professionals in the grand scheme of things.

So if the development of Adobe video software is going to stay viable, it becomes one of two options:

1. Get the professional space to pay more and/or become more vested in that product – like using a subscription model that may or may not cost a little more.

2. Make the software more appealing and usable to more people to broaden the amount of users – in other words, make it usable by non-professionals so that the product can sell to a wider audience.

Apple's Approach:  FCPX

For years, everyone complained that they wanted to just buy FinalCut Pro – not the whole FinalCut Studio. It was bloated with software they did not need, and that they did not wish to pay for.

But the problem was that if  Apple was going to make FCP stand-alone, then they were going to make a third  or less of the amount of money with every unit sold. In the end, Apple did just that, making the product stand-alone, thus making it cheaper to acquire FinalCut Pro. But the cost of making it cheaper was that they also had to make it more consumer friendly so that it could widen the amount of people using it (i.e., So that they could sell more units to cover the cost of lowering the price.)

For a lot of people, that didn't work out too well.  I happen to like Final Cut Pro X, but many professionals don't feel it's a professional editing tool anymore. Many of you jumped over to Adobe, who continued to address your professional needs.

Adobe's Approach: Creative Cloud

In this situation, Adobe is taking a different approach. Yes – they are forcing professional users like yourself to adopt new versions, thereby forcing you to invest, whole hog,  in the development of the software you need.

You see, Adobe is a publicly traded company, and because of this, they can't admit weakness. When publicly traded companies admit weakness, their stock values go down. And if you've ever worked with a  big corporation, you know it's all about spin. You must talk about the positives, unless you absolutely must address the negatives. It's corporate culture.

This requirement to talk about only the positives means Adobe can only sell you on all of the great benefits of the Creative Cloud on how awesome will be for you. (And it really does offer a lot – and when I was running my own shop this would have been my preferred way to license software.)

But because it would be a sign of weakness – Adobe cannot sell Creative Cloud on what happens if you, the customers, don't buy in – which is that the software you love and rely on to make a living could stop being developed  – or worse End of Life'd. Saying this kind of thing would make them look weak.

Think about how that Flash on Mobile situation played itself out. Despite what we all knew, Adobe could not admit Flash Mobile was going to die – until it finally, suddenly did.

So – keeping that in mind… One of the things Adobe can't say (because its so negative, and points out disappearing customers) is that they are very willing to let enthusiasts, and the low end slow to buy user of their products die off, to ensure the future viability of their product.

And frankly, if it means that the video line of tools – a product that comparatively produces virtually no money for Adobe  – continues to be developed – it's may be a fair price to pay. I would hope for a better solution, but at the end of the day, you have to recognize that this is professional software that people use to make a living – not toys. It sucks because I started out as an enthusiast and I want there to be more enthusiasts. Adobe should want this too – as enthusiasts often turn into customers. But, that said,  if you want to stay in the game, you have to accept that the playing field has to change – at least slightly.

But that doesn't mean that that Adobe doesn't have a lot of crap to work out.

Why you are right to be angry and why Adobe needs to fix this:

Adobe totally sucks at communication  – there, I said it –  and that means that we have no idea what to expect. There's often conflicting info as one group says one thing and another says something entirely different. And when they do talk, as a company, I often don't understand most of what they have to say. They use big, corporate words that I am pretty sure are meaningless.

That video with the Stylus and the Napoleon Ruler was awesome – right up until the presenter said he likes to use it when he “ideates.”


Jeez! What does that even mean?! I have always felt that Adobe suffers from some form of corporate Tourette's syndrome. They literally cannot talk to their customers without vomiting up confusing language. “Ideate” is not a word artists would ever use to describe the creative process (even my spell checker is dubious on the word). That's a word corporate entities use – and it has nothing to do with what I do or who I am.

Individually, the people that I know at Adobe are truly wonderful. They care about an open dialogue with us. I've known many of them for years – Even from before they worked at Adobe.

However, those individuals are not in control of the overall message – they work for a big corporation that doesn't think too carefully about backing up their business plans (even ones that are truly awesome for us) with communication to make their customers feel safe – and that is critical to our relationship with them.

Almost everything we're seeing about pricing of Creative Cloud and how it lays out over several years is conflicting – and is coming from external sources – not adobe. And that's inexcusable. FIX THIS ADOBE! TALK TO US! WE WANT TO TRUST YOU, BUT YOU ARE MAKING IT REALLY HARD.

Subscription is good for business

One very important reason Adobe needs to move to subscription – and you will never hear this from them: They area a publicly traded company, and software companies that run on a subscription model are usually valued at 9-10x their revenue, where as regular software companies with traditional models (Like Microsoft and Adobe) are only valued at 4-6X. Adobe's stock has been stagnant. By adding more value to the company's stock, it ensures longevity for the company – meaning they will be here a long time producing tools we need.

You know what? I am all for this. Shocker!!! I want Adobe to have a great future (and you should too). I depend on them. But…

Adobe, I support your growth and long-term health so long as you don't ignore the needs of the users in the process. Recognize that from the reaction you're getting, you're just not there yet. There are the usual complainers out there, but legitimate, long-time customers are also unhappy. You need to address at least some of what I am about to tell you before the masses will be able to step into the future with you.

Adobe, We Need to Talk

Since Adobe hasn't started a dialogue that gives us much to work with,  maybe we have to start it ourselves –  with well laid out rational thought. In the hopes that Adobe will read this, I've started asking users why they fear CreativeCloud. And here are the answers I got back (with my own thoughts added in):

What if there is an issue with getting your license to work/connect and it won't start up?
I've had issues like this with software that was not cloud connected at all. This is just something software companies have to support better. Adobe – you need something 24/7 for issues like this. But just FYI – normally, as I understand it, you must connect once in 30 days – not with every use of the software.

I won't be able to open my work if I quit the cloud.
Serious problem. I got nothing. Adobe, talk me through this. It's terrifying. (Important to note  – you can rejoin Creative Cloud at any time, so as long as you can pay, you will be able to access your work. Still this is not great.)

Will the price go up once we're all in?


With no pressure, will adobe get lazy and let the software languish?
It may take time, but hopefully there are some competitors out there that will see an opportunity to create some decent competition. Also, since Adobe has always put money back into the development of their software, I have no reason YET to believe that they won't continue to do this.  I have faith. There it is. It may be misplaced, but I don't think so.

I won't own it. I want to own my software!
We discussed this. You already don't own it. You want to own the creative experience, and to have the freedom to open your projects forever. Yup. It's an issue. Adobe has to prove that either the value of Creative Cloud is worth this trouble, or provide a better solution.

I'll have to pay for software I don't need.
For many of us – this is true. It sucks. It's my personal feeling that if Adobe is locking us into paying for our software perpetually, and they are guaranteed money to support those products that we use, they should not need us to buy everything. There should be a video bundle…etc. We should only be required to perpetually support the products we will perpetually use.

It costs too much.
If you're a hobbyist and you just don't want to pay a lot, I've got nothing. You're wrong. The software has real value. I pay my bills using this software. But, if you fit into the category of a person only requiring certain kinds of software to do their job (example video production), as above, I've given my 2 cents. It's a fair complaint – and probably the biggest one Adobe needs to address.

Are there local installers? It could take a long time to download the same installer for several machines.
Adobe? What have you got? Not everyone has FIOS 150/50. Give us local installers.

I hate monthly fees.
Me too, and yet, so much of my life works that way. Cable, internet, phone. Get over it. If you're a responsible business person, you can budget and put money away, instead of spending the same money all at once.

Support is based on when you installed. Since Creative Cloud is perpetual, what is the support plan?
This is my own concern. Under the current licensing setup, you get 90 days of installation support. So what counts as installation? Adobe is selling the idea of frequent updates. Updates can cause problems. Shouldn't that restart the cycle in case there is something wrong? My costs are perpetual. Shouldn't support just be perpetual?

Why is there a price difference outside US?
I haven't seen this, but seriously? Didn't we learn anything from that whole Australia thing? No good reason for this, that I can think of. Get it together Adobe. If this is not true, get the info out there. And if it is, please explain it.

Creative Cloud is not available in all countries.
This makes no sense to me – but I don't understand what a big company has to deal with then selling to multiple countries. Apple can't sell things in certain countries either. Not my area of expertise.

Sorry if I have missed some other concerns.  It's all a lot to take in.

Anyway, lets stop complaining about “Ownership,” and focus on the issues that will actually make the creative cloud experience better and worthwhile for all of us. It's here, and, in my opinion, absolutely necessary to guarantee the future of the tools we need every day.  I don't have answers, but until now, I've felt that many of us are asking the wrong questions and making assumptions without understanding the bigger picture.

Now let's bring these thoughts to Adobe, a company I truly believe in, but which sometimes needs a good swift kick in the ass to help them figure out what we ACTUALLY need.

Thanks for reading through this. Hopefully it's helped you think about this a little more –  or, more likely, helped you decide I am a ginormous jackass. Either way, thanks.

152 thoughts on “Creative Cloud”

  1. Excellent post. As you said before Aharon, PS has been their bread and butter for so long…but vfx houses have been ditching PS daily recently. Also, with all this C4D talk, (like another ‘merger’ we’ve seen elsewhere), I reckon AE will have an alternative node-based flavour pretty soon.

  2. I am not at all happy about Adobe’s decision to drop licensed, packaged software. I need Photoshop but not willing to “subscribe” to it. I will maintain my current version CS6 as long as I can and hope they don’t try and stop users from using it, they say they won’t.

    The comment was made elsewhere but PhotoShop is no longer as compelling an upgrade from CS4 to CS6, so they are finding ways to force money from users. They will succeed with the professionals who will regard Adobe as a utility company, paying the utility bill monthly to keep the doors open. But individuals, students, hobbyests and Lightroom users who have PS just for image stacking and some work in layers will find other/cheaper alternatives. And remember, these are the people who evolve into professionals, who grew up on PS. That will change.

    Lets hope Adobe learns how to scale segment their market more effectively before there is no market left for them.

  3. And of course, no sooner do I knock the English in your posting than I include at least one typo in mine. There’s a web-ready axiom in there somewhere.

  4. Brian –

    “A lot of your argument hangs on the issue of ownership”

    Actually, virtually NONE of my argument hangs on ownership – for 2 reasons. A) I am not arguing. I am laying out both sides of the issue as best I can, and not telling you to take any particular action one way or the other. B) I only asked people to put aside the issue of “ownership” so that we could talk about what’s actually bothering them. Very few people actually care about owning a thing. They care about controlling their creative experience – and not having a software company tell them when they can and cannot be creative/do their work.

    “And speaking of ideas, “ideation” and its verb form “ideate” are perfectly good words. A little fustian, perhaps, but still serviceable. There are numerous grammatical and syntactical errors in your piece. You might want to sharpen your language skills before you mock others theirs.”

    And if Adobe were talking to a room full of english majors, it would be fine. But they are talking to people like me who use numerous grammatical and syntactical errors in our common every day speak.

    “And of course, no sooner do I knock the English in your posting than I include at least one typo in mine. There’s a web-ready axiom in there somewhere.”

    Yeah – I believe it goes something like this: “When arguing your point, stick to the issues, and make your case based on its merits. Anything else will get you in trouble.” Or something like that, but which is more grammatically correct and fustian.

  5. I think the cloud is fantastic for this reason alone. I had a person send me a reel and asked for work. Fantastic 3D matte painter that does Hollywood quality work for… get this… $15/hr. I know for a fact he never paid a cent to own his software and is willing to work for a lot less that what I would. Cost of living is very different overseas and when you work off of pirated software, it costs nothing to live, then you can charge nothing and “steal” work from legit owners and operators of businesses at home.

    The VFX industry has been wrecked by underbidding and I’m not looking to tariff, but if this forces another user in another country to raise their rates from $15 to $50 because now they have to pay to play, then yay for all motion graphic designers. Everyone gets better rates because the floor has been raised.

    I feel for the hobbyist but seriously… as a hobbiest, are you really paying $2k for your Master Collection that you’re learning off of or did you steal it? $600 a year for your entire suite is not a lot if you are charging the right amount. If you can’t afford it, go online and get an older version and learn off of that. Lots of tutorials on ABAO or VC are done using CS3 and above. Ebay that stuff and when you’re ready to do professional work at professional rates, upgrade to CC.

    I really hope Red Giant considers this model along with other software developers in the future. This response is really aimed to the hustlers out there grabbing work, starting up companies, running facilities, and trying to do it legit. As for the hobbyist that hates paying for software, raise your rates, do more work, or quit your job and make some moves in your field.

  6. Thanks for this post, Aharon. Very much value your opinion. Hope I can add something.

    >> “But people keep talking about ownership and it’s hiding what is really bothering them.”

    Ownership IS at the heart of the matter and it IS what’s bothering them. And it’s not really about the semantics of leasing, owning, etc. Far more important than ownership of the software, or price for that matter, is ownership of the intellectual property which I have created with that software. This work product absolutely belongs to me, not Adobe. Yet Adobe wants me to legally, through their Terms of Use, and practically, through controlling access, place control of my work product in their hands if I choose to use their software. No tool is worth doing that for. At the moment I can work around that access by constantly saving a copy back to CS6, but this is not a viable work flow. And in the future? How long will Adobe maintain backwards compatibility in any form when it is not in their interest.

    >> “Video products do not perform, financially.”

    If it’s true that Adobe’s video products aren’t financially viable, then all the more reason to look elsewhere for one’s that are.

    I sincerely hope Adobe can find answers that work for us and them and thanks again for your good will.

  7. Just wanted to clearly state that by “other options” I was not implying piracy. I will be staying with my legal copy of CS6 until this all gets sorted out.

  8. Thanks for the post Aharon! There are definitly both pros and cons to the introduction of Creative Cloud. But I really don’t understand Adobes price strategy. The company expects me to pay an annual price of $1000 (standard price) to be able to use the same software I’m using now. That’s even higher than a regular Creative Suite upgrade, which occurs every 12-18 months or so? Selling the software as a physical product would “better” explain the huge price difference from country to country, but selling it through the cloud the price difference just don’t make any sense anymore. Creative Cloud will of course get me “the full software package”. That’s great, but getting more doesn’t mean I need more.

    At least Adobe seem to have corrected the unfortunate double taxation (almost 50% added), which occured here in Norway a few years back. I totally stopped buying from the Adobe webshop after an unlucky shopping experience. How can I be sure that a “similar” thing won’t happen with Creative Cloud at some point? Adobe didn’t care much for us few unfortunate customers back then, so why would Adobe show interest for its small market customers in the future? And what about the price over time?

    Adobe has great products and I’ll be more than happy to pay a fair price for the licences I actually need. The big question is of course what Adobe concider to be fair? So far the existing price strategy isn’t very reassuring at all, so I guess I’ll rather stick with my CS6 for the time being…

  9. Well written article, thanks! I’m so old that I do remember when Adobe was for amateurs and poor professionals. True professional work was done with expensive and closed systems. I did my scanning with Fuji-Crossfield and single user licence for scanning and editing software alone cost about 7000 euros – in 1990’s!.
    Adobe changed it all delivering cheap and powerfull software with color management. Adobes problem is that it doesn’t have any serious competitors, so it has become lazy and arrogant. Well – I’ve seen this once – how small, innovative and aggressive company (Adobe) destroyed former empires. Maybe I will see it again?

  10. Hey, I’ve got 5 workstations with Adobe Suite in my company.
    As I’m entrepreneur – these CC 5 licenses here in Poland would cost 430 Euro a month! That’s $555 a month!! That’s fu*&^ing crazy!
    Well – I have a discount in first year – but that discount is a joke.
    I don’t have that money (taking into account that I already have Adobe CS6 which 5 license upgrade cost me a lot).
    I would gladly join CC – but the prices are crazy high!

    If the discount would last longer (3 years or so) or would be higher – then I would consider joining CC. Right now I can’t afford it.

  11. Really the whole CC announcement has finally made it clear to people that Adobe can do anything they want, because they have a virtual monopoly on the content creation software market. In my opinion, THAT is at the heart of the issue. The idea that CC will somehow stimulate innovation because of higher revenue doesn’t make sense. If anything it will stifle innovation because now Adobe is all but assured of a steady income stream from CC regardless of the amount of innovation in any future upgrades, since most of their customers don’t have another choice but to pay for the whole suite (renting seperate apps is more expensive for anything over 2 apps), they don’t have a choice to “skip a version” (ie vote with their wallet on whether they think the upgrade is worth the money), AND they don’t have a realistic choice to go to a competitor because of Adobe’s monopoly. There is no incentive for Adobe to invest in innovation, nor to keep prices down (for a lot of video professionals using the Production Premium suite, CC is a hefty increase in expense per year). You can give Adobe all the benefit of the doubt you want but the fact is that competition is what stimulates innovation and drives prices down. Logically the absense of competition will have the opposite effect.

  12. I find it quite interesting that After Effects (the leading motion-graphics tool) and Premiere are not “viable”. If that would be true, Adobe should (would) sell them or spin them off in a separate company. I guess AE would do quite well independently, sold for something like 3-500 USD.
    You say Adobe is a company you “truly believe in”. May I ask why?

  13. Despite all the number crunching, I am personally comfortable with spending (a highly obtainable) $60 a month as an extra bill. It is much harder to fork over $2k in one shot. Something always pops up (need to replace equipment, clients don’t pay on time) and that makes it harder to set that money aside. If I’m paying a fraction of that at a time, it helps me out immensely.
    Don’t get me wrong, I am not comfortable with the idea of not being able to open future projects or files, but I do appreciate being able to afford a monthly fee.

  14. Adobe open up your API , make it open source . Or we all can developed much more powerful opensource video editors.Like linux , android have been developed.That would be good for all developers.

  15. Well I never thought I’d say this, but I think Adobe stinks. Their new “cloud” approach smacks of an odious cell phone contract designed to keep you locked in the contract or suffer the consequences. They get all the guaranteed cash while only offering the licensee the right to access their software – which they’ll develop at their pace – on a server out there somewhere. What am I suppose to do, pray their server never goes down? Do I really want my files and client copyrighted files floating out there in the cloud where a clever but no so scrupulous individual could possible access them? It’s a crap sandwich and Adobe knows it.
    I guess I’ll start seriously looking at some other compositing programs. It’s not like Adobe has no compitition, I just liked there software and it’s tight integration across the board. If I was Maxon, or any of the third party plug in developers for Adobe products (like Video Copilot), I’d be less than pleased as this new approach by Adobe will mean less sales of thier products.

  16. Adobe has to change this Creative Cloud, there is certain parts of the world that it will cost more to subscribe, and the internet speed is not fast for a cloud. Personally I only use the adobe production premium, I dont use dreamweaver, indesign or muse why I have to pay more for that, is the same for people that do web design why they have to pay for video aplications that they are not going to use. That said (but Im not in favor of the cloud) the price for the subcription should be lower. Adobe have to hear their users that at the end makes their products alive!!!

  17. Good points. As a small studio owner I’m all for this new model for multiple reasons… main one being that it will allow the AE team to develop more functionality we really need instead of being limited to suite cycles.

    One thing I disagree with is your hatred for the word ideate. My smartest clients use it all the time.

  18. Even thought i aggree with you Aaron about the lack of clarity in adobe communication and the overused principle of “evangelists” to sing the song, i definitely get used to the creative cloud and i find it not that expensive. i like the creative cloud concept even if it’s only a beginning and needs refinement and a bit more respect for the artists.
    i actually have been more upset by the hardware options taken by adobe to boost their products. buying a QUADRO (or any other nvidia wich are poorly develloped on mac) can be a big deal for an independant and without it the lost of time is even worse. i felt like an hostage : replace the hardware or die while rendering!!! in my point of view creative cloud was nothing compare to this.

  19. Adobe should put this off until they had amazing upgrades for their main software features to justify the switch. Except for some minor upgrades to the software I couldn’t justify leaving CS6 that I don’t have to pay for anymmore, to paying $50 a month. And from the way the software seems to update I don’t think it would really be worth it for a couple more years. That is the major flaw I see in Adobe’s plan.

  20. So in a nut shell, we should “go short” Adobe’s stock because this model is only half thought out, and thier shares will take a dive when investors (who don’t use the product) figure this out.
    Thanks for the trade idea !
    (Update) Adobe shares were trading at 47.00 when announcing this whole Cloud debacle, and are now trading at 44.54 clearly smart shareholders don’t like it either. Oh, and just so you know, Adobe insiders have been selling thier shares too, look it up!
    P.S. moving on to FCPX

  21. I am a user of Cloud and I do not see that it is a bad deal what Adobe is offering. Cheap as Chips (as we call it), it’s the best tool. I LOVE IT…so should every one…

    PS: This is an individual comment and has nothing to do with Adobe or any one else.

  22. Thanks for the breakdown. I truly believe the cloud model is the way forward. As someone on the enthusiast/semi-pro end of things I find the new solution much more affordable. Finding the price of the master collection in one lump is expensive for newbies but something for a similar price to satellite tv every month allows access for many more people, reducing the barriers to entry.
    I’m also getting access to software that I might not of used before, increasing my creative capacity.
    Not being able to access old projects is a sobering thought though.
    I can see why many are upset but I like this step. Change is always painful.

  23. P.S. Mercury Engine…. who else made that a real world solution. Mixed, multi-format native to timeline.

  24. Thanks for putting my thoughts into a coherent argument and addressing my many troubling thoughts about the new Adobe Cloud Model. Maybe this should be put into a petition format and sent to Adobe. In this day and age when the masses can
    dictate to Hollywood that a movie must be made, certainly we creative professionals can pressure Adobe to address our concerns.

  25. I haven’t read all the comments, but one issue that I haven’t yet seen anyone address is that of pirating, which is why I’d assumed Adobe went to the cloud model in the first place.

    For every legitimate user I’ve known who bought Adobe products, I’d guess I’ve known 10 who had bootlegged copies. Most of them were either cavalier about having stolen the software, if not openly proud of themselves. It was only a matter of time before Adobe had to get a tourniquet on it.

    I only wish that they had adopted another model of ensuring that they could get what was fairly coming to them. I understand that there are some very expensive software applications for music creation and recording that parallel Adobe products’ use for visual output—they issue a dongle that has to be in place when the software is in use.

    Couldn’t Adobe do something like this instead?!

  26. How does adobe define the term “owner” further up. Terms like that are usually defined as a variable that covers a certain definition that may not have anything to do with your definition of the word.

    In fact they clearly lay out who owned the software in that section:

    2. Software License. As long as you obtained the Software from Adobe or one of its authorized licensees and as long as you comply with the terms of this agreement, Adobe grants you a non-exclusive license to use the Software in the manner and for the purposes described in the Documentation, as further set forth below. See Section 14 for specific provisions related to certain components.

  27. Leslie- I think the issue is that many people don’t believe it will protect from piracy – that in an attempt to protect from piracy, Adobe will only hurt the users. I would love it if it did stop piracy, but, historically, it just takes enough good hackers who want to beat The Man before the protection is broken. We’ll see.

  28. I have a lot of issues that already been stated by others: A big concern is that every couple of years i will need a new machine as the new upgrades surface.

    I always feel like the little guy and (the corps)oration are always molesting my pockets. I don’t buy into brands anymore i pledge no allegiance. If there is another company out there i’m all in. FCP X no this.

    I believe if people just don’t upgrade for two to three months they will be singing another tune. They will have to know it was deliberate boycott to their napoleon style of doing business. They can’t afford to not make money upon a new release with all that they invested. there shareholders wouldn’t stand for the loss.
    I ‘m telling what to do but my money is staying in my pocket.

  29. I forget…this will never stop hackers. If Adobe fear piracy,why not use a dongle solution?
    As far as i know Cubase and ProTools are uncrackable right now…
    Sorry for my bad english

  30. That was my thought, too, ActionBaseStudio. If the issue of piracy is not why Adobe is doing this, I wish they would explain. The stated reasons don’t seem to make sense at all.

  31. I think it’s not a bad thing and I would subscribe right now, BUT in germany you pay 61,- in Euro, instead of 49,- in US-Dollar (which is something like 35 Euro). For the US price I’m fine with it, but Adobe needs to fix this price difference!

  32. I like the article as its well thought out.
    As for pricing I use the Master Suite and the upgrade is more like $2k. There is a problem if you use something like the Photoshop and PP and nothing else or use Design Standard. You are kind of screwed by the all or nothing approach.
    IMHO there are two reasons for the all or nothing:
    First it costs Adobe nothing to do it this way.
    Second It moves users towards Adobe products and away from mixed environments which are hard to support (it also locks in customers more tightly).

    I wholeheartedly agree that Adobe sucks at communication. Ideate is not a word it just sounds like it should be one. I say this because there are multiple incompatible definitions most of which are hand waving psychobabble. Yes you can coin words, but they must have a definition.

  33. Your line of reasoning is completely flawed. Following to its logical conclusion I don’t really own the Pro digital camera I use because I only “license” it’s image taking software. Adobe will fail. Other leaner companies will step in to fill the gap. It’s an inelegant solution to software piracy. It’s the “Macrovision” of the new millenium.

  34. After a CC exit, and not having access to my source files is wrong. Adobe is never going to change the rights afforded to me by the 1976 Copyright Act or what the United States Constitution says about Intellectual Property rights for US citizens. If you want to know and understand IP law then please read the 1976 Copyright Act and refer to Article I, Section 8, Clause 8 of the United States Constitution, also known as the Copyright Clause which covers Intellectual Property. My IP rights as a creative artist and programmer are fully covered and solidly maintained by the 1976 Copyright Act and Copyright Clause of the United States Constitution, so whatever Adobe has me agree to is completely null and void if it violates my Intellectual Property rights covered in the 1976 Copyright Act that protects my work. Adobe cannot legally control, administer, withhold, or perpetually charge me to access my own Intellectual Property.

  35. The introductory price of $30/yr should have been the final price of CC. It would have put it more in line with the cost of an upgade of CS while giving them the continual flow of cash that I believe they were looking for.

    Then I probably wouldn’t feel so bad not “owning” my software.

    I also think you argument about “you don’t own your software” is a useless one. What people are really complaining about is the fact that they must purpetually pay in order to use, where as the old model was pay once, use for as long as you want.

    The term “own” is just shorthand for the above, whether people realize it or not..

  36. I said similar thing, but it all came out to be just a bunch of profanity. Thanks Aharon for helping me express my feelings in normal words.

    I do use FCPX and Production Premium CS6 alongside, and I’m signed up with the Creative Cloud for a minimum of one year. I’m sure that I won’t pay for longer than a year because of uncertainties stated above, I simply want to explore a few workflows with After Effects and Cinema 4D.

    Thanks for great tutorials!

  37. Ron – I can only assume you read half the post before deciding which side of the issue I’m on. Yes, I believe that Creative Cloud is a necessary part of Adobe’s future. But I also believe Adobe is doing us wrong in so many of the ways they are handling this, from pricing to installers to support to ensuring access to our work in the future.

    Aharon, I am losing respect for you for taking Adobe’s side on this one, as I am sure many of your loyal followers are as well.

    Since your casting me in a leadership roll, let’s address it: If my “loyal followers” will only follow me down the path they want me to go, then they aren’t really following me, are they? I’m OK with that. People have to make their own decisions about this. I’m not telling anyone to accept Creative Cloud. It is MY opinion that it is necessary – though not in its current form. I am presenting the most honest, balanced representation of the current Creative Cloud situation that I can render. This opinion is based on years of experience in our industry, working in Animation/VFX & Software. But it’s still an opinion. It’s OK to not like what I have to say. It’s OK to downright disagree. But If you’ve lost respect for me because I didn’t just jump on the bandwagon of anger and fear, but instead, thought it through and spoke my mind, then I probably never really had your respect to begin with.

  38. Aharon – my point (beyond all the other ponts people have made) is only regarding the third party plugins we buy. I am pretty sure that you have a voice that Adobe will listen to so hopefully you can pass it on. I apologize for the disrespect, all anger directed at Adobe.
    P.S. I did read all the article and responsese before commentng.

  39. We are NOT going to be using the cloud and that’s final!!!! We really thought that Adobe was someone who had our best interest in mind but that’s no so. We are speaking out and they are still continuing to just ignore and push forward with their profit model. We’re looking elsewhere for software.

  40. It costs too much!

    I agree Ahron, they need different packages. $600 a year for After Effects and Photoshop isn’t a good deal.

  41. Adobe have forgotten about the creatives that had been with them from the very beginning! They created a good product and got blinded by the dollar sign ..keep your price fair and you will keep your community and your loyalty. Pandering to only larger businesses will see you lost one day; remember it is mainly individuals that keep most of the design world turning. Another stealthy way to grab your creative juice and energy by the balls and hold you financially hostage. Wish you all the best Adobe, I’m staying on 4!

  42. I think in the short run, this would simplify integration of applications across the product line for many users, having access to all the software, all the time, for a monthly fee.

    I aso thing Adobe is committing suicide, as the free market will, in time move into the vacuum created.

    Good bye Adobe. We truly loved your products. 🙁

    But, we look forward to the new tools that will arise from other companies/developers, (think WordPress) taking us into the next era.

    That my friends, is truly exciting. 🙂

  43. Seriously, if you can’t afford to pay $50 a month for all this software, you need to consider another profession. And if you are a hobbyist, get an older version off of file sharing. Easy as that.

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